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Public articles by Smith-original

A History of SEO

The competing interests of search engines and black hat Search Engine Optimization (SEO) have contributed to the evolution of popular search engines like Google since the 1990's. The company now has proactive measures in their algorithm to filter out poor quality content such as link building, spamming and link baiting. Heavy penalties, the emergence of social proof, highly advanced web crawlers and human editorial have evolved over time to prevent... Read More