How Content Written by Native Writers can Boost your SEO
It seems to make sense that a native writer will be better for SEO than a non-native writer. But why? After all, there are plenty of non-natives who write a second language better than the locals. That's a fact, but it's also true that foreign writers make many mistakes in grammar and syntax. These errors make articles harder to read—sometimes near impossible to read.
Quality Content & the Native Writer
Experts often argue over the value of "dwell time" in SEO and whether the time spent on websites boosts search-engine rankings. It's perhaps advisable for the risk-averse site owner to create web pages people want to linger over and feel they can learn from.
What we do know about Google is that it aims to reward useful content. It wants to improve the user experience, which means adding content that is well-researched, informative and easy to read. That last point—readability—is one area where a native writer is the natural choice.
If you're someone who farms out content creation, you need a writer who is free to focus on the topic at hand without also wrestling the language. If you align yourself with Google's aims—to provide useful content—you'll enhance your SEO standing. For that, you need someone who speaks the same language as you and has a desire to create good articles.
Choice of Keywords
Aside from producing enjoyable, easy-to-read articles or blog posts, a native writer also has an instinct for keywords. He or she will know through idiomatic use of language which words are more likely to come up in a search. Though it's possible to research popular keywords, a non-native writer is already working harder than is ideal just to deliver the writing.
The irony of researching good keywords, too, is that you need to enter probable words in the first place for the best feedback. Thus, even researching keywords is harder for the non-native writer. To create SEO-friendly content, the writer must face as few obstacles as possible.