Producing Online Content: The Best Practices For Your Guaranteed Success


Buying content versus producing your own is an age-old debate. Some writers feel you are better off writing your own and some feel the opposite.

The main advantage to buying content from someone else is the level of professionalism. you get with the writing. There is a difference in the content's value from someone who is just starting out versus someone who has been writing for a long time. The focus for today is on how to achieve success with your content, whether you write it yourself or have someone else write it.

Four Tips To Get You Started:

1) You need to put the content through two different updates, the Penguin and the Hummingbird. These two updates will make sure the content has both the quality and the content to drive the SEO rankings. The Algorithm updates put a priority on the quality of the content. If you want to rank high, then your content needs to be great. Professional content ensures you will hold a bigger audience and relevancy on your chosen topic.

2) The titles you use need to grab the attention of the reader. Professional writers know how to grab headlines and make the message stick. You need to include visuals within your content. The visuals need to serve as a break and part of the message. Your content and visual aids need to match up. Professional writes know what does and does not work.

3) You need to have a handle on every aspect of SEO. One element has to deal with the keyword. Your content needs to use the right keyword in the right spot. The right keyword can take your content to the next level. Professional writers know what keywords to use and where. They use specific tools to ensure the relevancy of their work.

4) The ultimate goal of your content needs to be the conversion ratio. You need more than someone who "likes" what you write. Your goal is to convert their interest into a "sale". The reader needs to be encouraged to click and read more of your content.