What articles should you write for your E-commerce website?

The more pages you add to your e-commerce website, the more visible it will be to search engines. Simply adding product descriptions will only achieve limited returns; the best way to get noticed is to post articles regularly.

How do you make sure you’re providing content that people will actually read and engage with?

Make them interesting

First and foremost, your article must be interesting and readable. People can spot when an article has been hastily cobbled together as a vehicle for SEO keywords or to plug a product. A good way to stay on the "quality" path is to think long-term. Will my article still be interesting and relevant three years from now?

Tell a story

Everyone loves a story. Thinking in terms of a story will help you avoid the temptation of writing exclusively about product specs. So, why not write about your company’s history and how you got the business up and running? This is bound to have all the key storytelling ingredients: an interesting central character (you), an exciting dream, an obstacle you had to overcome and a resolution.

Solve problems

When planning an article, try to focus on addressing a problem. For example, how do you ensure you’re eating enough fruit and vegetables each day if you’re a busy professional with no time for cooking? Alongside useful diet tips you can give your own ready-made kale and fruit smoothies a shout.

Other good strategies include answering a question frequently asked by customers or crafting a "how to" piece.

Structure them clearly

A good article for an e-commerce website will be structured for skim reading. People lose patience quickly if they cannot find the information they want. They also want to check whether it’s going to be worth their time reading the whole article. So the best articles are made up of headings, bullet points and well-ordered paragraphs.

To sum up, your website needs interesting articles that encourage readers to act, either by buying your product or sharing your content with other potential customers.