What articles should you write for your E-commerce website?

The more pages you add to your E-commerce website, the more it’s going to get spotted by search engines. Simply adding product descriptions will only achieve limited returns: the best way to get noticed is to post articles regularly.

How do you make sure you’re providing content that people will actually read and engage with?

Make them interesting

First and foremost, your article needs to be interesting and readable. People can spot when an article has been hastily cobbled together as a vehicle for SEO words or to plug a product. A good way to keep you on the ‘quality’ path is to think long-term. Will my article still be interesting and relevant three years from now?

Tell a story

Everyone loves a story. Thinking in terms of story will help you avoid the temptation to write exclusively about product specs. So why not write about your company’s history, and how you got it up and running? Your company’s backstory is bound to have all the key storytelling ingredients – an interesting central character (you), an exciting dream, an obstacle that had to be overcome, and a resolution.

Solve problems

When planning an article, try to focus on addressing a problem. For example, how do you ensure you’re eating enough fruit and vegetables each day if you’re a busy professional with no time for cooking? Alongside useful diet tips you can give your own readymade kale-and-fruit smoothies a shout.

Other good strategies include answering a question frequently asked by customers or crafting a ‘how to…’ piece.

Structure them clearly

A good article for an E-commerce website will be structured for skim reading. People lose patience quickly if they cannot find the information they want. They also want to check whether it’s going to be worth their time reading the whole of your article. So the best articles are made up of headings, bullet points and well-ordered paragraphs.

To sum up, your website needs interesting articles that encourages readers to act - by buying your product or sharing your content with other potential customers.